Meet Cate Skolnik: Our Newest Supplier Directory Addition

One of the key elements to a business’s success is who they partner with as their preferred supplier. As a service-based industry choosing the right companies that will support you with the highest quality products and standards of service is critical to your success.

One way that APAN can assist you is by providing you with a list of businesses that have been vetted against the APAN Merit Criteria that you can rely on to support you fully through high-quality products, excellent systems, and reliable service. You will find this list of companies and service providers on our website through our preferred Supplier directory

Each company has a specialised page outlining what they offer. Just click on the image and their full page will open for you to review.

• The aesthetics industry is a highly competitive one.
• Businesses need to partner with companies with a proven reputation.
• They need companies that can help them shine and strengthen their competitive advantage through the delivery of safe, high-quality products and services to sustain business growth.

Time and time again, we have been approached by businesses who have experienced challenges with companies that have failed to deliver what they promised, causing them grief and financial losses.

• These companies are trustworthy and reliable in both quality and excellent business support.

Today, we are delighted to introduce our latest addition to our Supplier Directory.

Sane Social Media and Digital Marketing

Sane Social Media is a highly skilled digital marketing company with an impeccable reputation. Under the directorship of Cate Scolnik, the company is a results-focused agency that specialises in marketing for Aesthetic and Cosmetic Clinics.

Cate offers tailored social media services specifically for businesses in the aesthetics industry.

What do they offer?

• Their mission is to make life easier for clinic owners.
• With the recent advertising regulatory restrictions, they can also support you by ensuring that your advertising meets with the regulatory requirements.
• They utilise an effective AHPRA and TGA-compliant marketing system to drive high-quality leads into your business and utilise smart automation – to reduce the workload on your team!

Their achievements are also impressive.

Here are just a few:

Let’s talk numbers

• 63% increase in revenue in the first month of advertising for a new clinic in Perth;
• Generated $15,202 in bookings from $524 ad spend (29 times ROI) for a cryotherapy clinic in one month
• Turned $20,000 in ad spend into $129,800 in business (over several months)

Reviews

“As a consultant to Doctors in the Cosmetic Industry, I have engaged with many digital marketing agencies over the years. I genuinely haven’t met anyone as innovative as Cate in this space. I’ve also never seen anyone work as hard as she does for her clients, going over and above to ensure they get results.” ~ Suzie Hoitink – Director, HTNK Advisory

How do they work?

• They work with you to achieve your business goals and take care of all the online marketing requirements, including content creation and creating and managing adverts.
• You don’t need to lift a finger!

• They will target your ideal clients with advertising, attract them to your business and provide their contact details to you. So, you grow your email list while increasing bookings.

Their system’s magic is in the follow-up, or nurture system, which includes friendly, supportive messages to build rapport (no hard sales here!) Social media becomes a relationship builder working 24/7 to save you time.

• The average conversion rate in healthcare is 11%, however, they are seeing 20-50% conversion rates, particularly with practices that call their potential new clients or patients

• They provide their Online Office system, so all correspondence including emails, SMS and social media messages are in one place (all in one stream!).

• They take care of all the technical geekery (they love that stuff!) so you can sit back and focus on what’s important.

Why do they do it?

Their founder, Cate Scolnik, literally grew up in a small business – her mother owned an antique shop, and her father was a GP. Cate’s earliest “professional” experience was answering the switchboard for her father’s medical practice.

• Cate has been a Vision Partner with Clinic Mastery and provided live coaching and support on content marketing, social media and Facebook advertising.

• She understands the challenges of growing and marketing a healthcare clinic within AHPRA guidelines and specialises in helping allied health practitioners grow their clinics.

• She trained with Jen Sheahan, who worked on Chloe Smith’s election in the UK, and President Barack Obama’s 2012 re-election, as well as working with the White House, Amazon, eBay, Disney, and more.

• She also works with Suzie Hoitink, who grew Clear Complexions Clinics from a single clinic to a network of six premium clinics, before selling it to an ASX-listed company, earning her the Telstra Businesswomen’s Award and a reputation as an authority in the aesthetics industry.

If you believe that you can benefit from this level of specialised and reliable marketing and social media skills, please contact Cate today

Also visit APAN’s SUPPLIER DIRECTORY for a variety of exceptional services, products and equipment providers.